Date: Wed, 10 Jan 1996 13:04:16 +0100
From: glaad@glaad.org (GLAAD)
Subject: Sid Sheinberg to Receive GLAAD's 96 Vanguard Award

FOR IMMEDIATE RELEASE
Contact: Tamra King
(213) 658-6775
Chiqui Cartagena
(212) 807-1700

 SID SHEINBERG TO RECEIVE GLAAD'S
PRESTIGIOUS 1996 VANGUARD AWARD

January 9, 1996, Los Angeles, CA & New York, NY -- The Gay & Lesbian
Alliance Against Defamation (GLAAD) today announced that former president
of MCA/Universal and The Bubble Factory partner, Sid Sheinberg, will be
honored with the prestigious Vanguard Award at the 7th Annual Media Awards
in Los Angeles on March 10, 1996, at the Century Plaza Hotel.

The Vanguard Award honors a member of the entertainment or media community
whose personal and professional contributions towards lesbian and gay equal
rights has made a significant difference. Past recipients have included
Roseanne, Aaron Spelling and Steve Tisch. GLAAD's Annual Media Awards
celebrate individual achievement and outstanding portrayals of gay and
lesbian images in all media throughout the year.

"From his involvement with ABC's landmark telefilm 'That Certain Summer' in
1972 to his enactment of domestic partner benefits at MCA/Universal in 1992
while president, Sid Sheinberg has set the standard for the entertainment
industry to follow in ensuring fair, accurate and inclusive treatment and
portrayals of gay men and lesbians," said Los Angeles co-chair David
Huebner. Added Huebner, "His commitment to these issues extends to his
ongoing role in successfully encouraging other entertainment companies to
adopt domestic partner benefits." New York co-chair Peggy Brady stated
"Since Sid Sheinberg's influence has had such an impact on the
entertainment industry and GLAAD's mission is to effect such change through
the media, we'd like to publicly thank and honor him as a champion of
humanitarian causes and as a friend of our community."

In 1991 Sheinberg, along with Barry Diller, co-founded Hollywood Supports,
the entertainment industry workplace project which provides workplace
education about AIDS/HIV and sexual orientation, and which is responsible
for persuading over 40 companies and unions to follow MCA's lead in
adopting domestic partner benefits for employees' same-sex partners.

Sheinberg serves on the National Board of the National Conference of
Christians and Jews and is a member of the Board of Trustees of Pitzer
College, the Board of Trustees of the Simon Wiesenthal Center, and is a
member of the American Jewish Committee. Additionally, Sheinberg serves as
Vice Chairman of the Museum of Television & Radio, is on the Executive Task
Force of the Mayor's Alliance for a Safe L.A., as well as The National
Board of Human Rights Watch, and is the co-founder of the Children's Action
Network.

GLAAD is a national organization that promotes fair, accurate and inclusive
representation of individuals and events in all media as a means of
combating homophobia and all forms of discrimination based on sexual
orientation or identity.

******************************************************************************
Gay & Lesbian Alliance Against Defamation (GLAAD)
glaad@glaad.org
http://www.glaad.org

The Gay & Lesbian Alliance Against Defamation, GLAAD, is a national
organization that promotes fair, accurate and inclusive representation of
individuals and events in the media as a means of combatting homophobia and
all forms of discrimination based on sexual orientation or identity.
****************************************************************************
**